About Hello Kitty

Founded in 1960, Sanrio is a globally beloved lifestyle and entertainment brand best known for Hello Kitty—one of the most recognizable characters in the world. Built on the philosophy of friendship, kindness, and self-expression, Hello Kitty has evolved beyond a single character into a vibrant universe that now includes her friends, who play a central role in the brand’s modern identity. Together, they allow Sanrio to connect with kids, teens, and adult fans across fashion, beauty, and lifestyle categories worldwide.

Jacmel produces a wide range of Sanrio / Hello Kitty accessories and lifestyle goods, including jewelry and body accessories, hair and beauty items, giftable organization solutions, travel and luggage accessories, stationery, and everyday carry essentials. Each product reflects the brand’s balance of cuteness and functionality—designed to feel collectible, expressive, and relevant across generations.