About Juicy Couture

A playful, confidence-boosting lifestyle brand that brings the glamorous ease of Los Angeles to your everyday wardrobe. Best known for its iconic velour tracksuits, Juicy blends comfort, color, and bold personality in a way that feels instantly fun and effortlessly stylish. From apparel and accessories to bestselling fragrances like Viva La Juicy, every piece is designed to make you feel celebrated, comfortable, and unapologetically you.

Today, Juicy Couture continues to redefine casual luxury for a new generation. With fresh collections, modern fits, and a renewed focus on accessible, trend-driven design, the brand delivers the same vibrant energy customers have loved for decades — updated for how you live now. Whether you’re lounging, exploring, or making an entrance, Juicy brings a little sparkle to the everyday.