About BCBG

Founded in Paris and reimagined in Los Angeles, BCBG is a globally recognized fashion house rooted in modern femininity, sophistication, and confident self-expression. Known for its refined silhouettes and contemporary sensibility, the brand has long been associated with polished, elevated style that balances elegance with wearability. BCBG GEN represents the next evolution of the maison—bringing a younger, more playful, and trend-driven perspective while maintaining the brand’s fashion-forward DNA. Together, BCBG and BCBG GEN offer a complete lifestyle vision, spanning timeless sophistication and modern edge under one unified creative umbrella. Jacmel produces women’s jewelry for both BCBG and BCBG GEN, delivering collections that reflect the distinct personalities of each line while remaining cohesive to the maison’s overall aesthetic. From refined, elegant designs to more expressive, youthful styles, each piece is thoughtfully crafted to complement the brands’ fashion point of view and support their presence across contemporary and trend-driven retail channels.